Mahindra Unveils Thar Roxx on Independence Day with Prices Starting at Rs 12.99 Lakh
Mahindra & Mahindra (M&M) has launched its new 5-door Thar Roxx today on 15th August. The Mahindra Thar Roxx SUV is a 5-door version of its iconic vehicle. The new variant will be available in seven colour options and six engine variants. Customers will be able to buy it in Stealth Black, Tango Red, Everest White, Deep Forest, Nebula Blue, Battleship Grey and Burnt Sienna colour options – Read article
What Makes Thar Roxx Stand Out? – On the momentous occasion of India’s Independence Day, Mahindra & Mahindra (M&M) has proudly launched its highly anticipated Thar Roxx.
This new SUV marks a significant step forward for the brand, positioning itself as a 5-door version of the iconic Thar. Mahindra’s goal is to dominate the Rs 12.5 lakh and above category, where the company already holds a strong 27% market share. With this launch, Mahindra aims to further strengthen its presence in this segment.
How Much Does the Thar Roxx Cost?
The starting price of the Thar Roxx is Rs 12.99 lakh for the entry-level MX-1 (Petrol) model. For those who prefer diesel, the price begins at Rs 13.99 lakh (ex-showroom).
The SUV is offered in several trims, and prices for the higher-end models will be announced later. With this competitive pricing, Mahindra targets becoming the leader in the mid-size SUV market within the next three to five years.
Summarizing the details of the Mahindra Thar Roxx:
| Feature | Details |
|---|---|
| Starting Price | Rs 12.99 lakh for the petrol variant |
| Engine Options | 2.0-liter mStallion turbo-petrol, 2.0-liter mHawk diesel |
| Variants Available | MX1, MX3, MX5, AX3, AX5, AX7 |
| Transmission | 6-speed manual, 6-speed automatic |
| Color Options | Stealth Black, Tango Red, Everest White, Deep Forest, Nebula Blue, Battleship Grey, Burnt Sienna |
| Advanced Features | Level 2 ADAS, Panoramic Sunroof, Dual large screens for infotainment |
| Booking Start Date | October 30, 2024 |
| Test Drive Availability | September 14, 2024 |
| Delivery Start Date | Dussehra (October 12, 2024) |
| Production Location | Designed in Mumbai, Engineered in Chennai, Built in Nasik |
What Engine and Variants Are Available?
Mahindra Thar Roxx is available in multiple variants, including MX1, MX3, MX5, AX3, AX5, and AX7. Customers can choose between two powerful engine options: a 2.0-liter mStallion turbo-petrol engine that generates 160 bhp and 330 Nm of torque, or a 2.0-liter mHawk diesel engine delivering 150 bhp and 330 Nm of torque.
Both engines are paired with either a 6-speed manual or a 6-speed automatic gearbox, providing flexibility and performance to suit different driving needs.
What Are the Color and Feature Options?
The Thar Roxx is designed to offer versatility and style, coming in seven striking color options: Stealth Black, Tango Red, Everest White, Deep Forest, Nebula Blue, Battleship Grey, and Burnt Sienna. It features a panoramic sunroof, dual large screens for infotainment and driver display, and a new six-slat grille with circular LED headlamps.
This SUV also includes Level 2 ADAS, which adds an extra layer of safety and convenience, making it the third Mahindra model to feature this advanced driver-assistance system, following the XUV700 and XUV3XO.
When Will the Thar Roxx Be Available?
Bookings for the Thar Roxx will open on October 30, and test drives will be available starting from September 14. Deliveries are expected to commence by Dussehra (October 12), ensuring that customers can enjoy their new Mahindra SUV as soon as possible.
What Is Mahindra’s Future Strategy?
Looking ahead, Mahindra aims to become a leader in the mid-size SUV category. The company already enjoys a strong position with models like the Scorpio and XUV700.
With the launch of the Thar Roxx, Mahindra plans to further increase its market share and introduce more products under the Thar brand to meet the diverse needs of its customers in the coming years.
Main Keypoints of Mahindra Thar ROXX 2024
THAR ROXX is an all-new SUV designed for superior performance, ride quality, and safety.
•Named THAR ROXX to highlight its evolution with rock-solid strength and performance.
•THAR ROXX adds luxury, technology, and safety to the iconic design of the original Thar.
•The existing Thar will continue to be available even after the launch of the THAR ROXX.
•THAR ROXX and THAR cater to different preferences, each offering unique features.
•THAR ROXX will be available for test drives soon; dates will be announced shortly.
•Booking details for THAR ROXX will be announced soon. Register your interest online.
Important Informative FAQs
Q1: What is the starting price of Mahindra Thar Roxx?
The starting price of Mahindra Thar Roxx is Rs 12.99 lakh for the petrol variant.
Q2: When will the Thar Roxx be available for purchase?
Bookings start on October 30, and deliveries will begin by Dussehra (October 12).
Q3: What are the engine options for the Thar Roxx?
The Thar Roxx offers a 2.0-liter mStallion turbo-petrol engine and a 2.0-liter mHawk diesel engine.
Q4: What advanced features does the Thar Roxx have?
The Thar Roxx includes Level 2 ADAS, a panoramic sunroof, and dual large screens for infotainment.
Q5: What colors are available for the Thar Roxx?
The SUV is available in seven colors, including Stealth Black, Tango Red, and Everest White.
This engaging news article highlights the key features, pricing, and future prospects of Mahindra’s Thar Roxx, making it informative and easy to read for your audience.
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